Live the Life.

Subaru Retailer Experience 2026 

What is Live the Life?

A 1.5 day celebration of Subaru (past, present, and future).

Experience Subaru vehicles and technologies like never before.

Connect with customer insights to grow brand love.

Fill your Subaru brand storybook.

 

THE FOUNDATION

Live the Life. Live with HEART.

It’s time to celebrate the love we have for the Subaru brand, our teammates and our customers. At Live the Life, you’ll discover new ways to bring the Subaru Love Promise to life every day.

H
HONESTY
in what we say and do.
E
EMPATHY
for our customers,
co-workers, and community.
A
Appreciation
for the role we play in making a difference in peoples' lives.
R
RESPECT
for all those around us.
T
TRUST
in us as a friend.

BY THE NUMBERS

5
CITIES NATIONWIDE
1,530
TOTAL Participants
3
VEHICLES DRIVEN

SPACES ARE LIMITED

306 participants per city. First come, first served.

CHOOSE YOUR CITY →

 

 

Prioritized Regional Reservations

To reduce travel time, travel cost and carbon footprint, registration is prioritized for dealership associates located within each host region.

LIVE THE LIFE

National Retailer Immersion Tour • Fall 2026

An exclusive two-day program designed to give Subaru retailers firsthand experience with the latest lineup. Drive the roads, live the brand, and bring that energy back to your customers.

Select your city below to view available dates and secure your spot.

CHOOSE YOUR CITY