
Live the Life.
Subaru Retailer Experience 2026

What is Live the Life?
A 1.5 day celebration of Subaru (past, present, and future).
Experience Subaru vehicles and technologies like never before.
Connect with customer insights to grow brand love.
Fill your Subaru brand storybook.
THE FOUNDATION
Live the Life. Live with HEART.
It’s time to celebrate the love we have for the Subaru brand, our teammates and our customers. At Live the Life, you’ll discover new ways to bring the Subaru Love Promise to life every day.
co-workers, and community.

BY THE NUMBERS
SPACES ARE LIMITED
306 participants per city. First come, first served.
Prioritized Regional Reservations
To reduce travel time, travel cost and carbon footprint, registration is prioritized for dealership associates located within each host region.
LIVE THE LIFE
National Retailer Immersion Tour • Fall 2026
An exclusive two-day program designed to give Subaru retailers firsthand experience with the latest lineup. Drive the roads, live the brand, and bring that energy back to your customers.
Select your city below to view available dates and secure your spot.