WHAT TO EXPECT
Live the Life is a 1.5-day immersive experience that combines classroom learning, hands-on driving, and real connection with your colleagues to prepare you for more confident, customer-focused conversations.
LIFESTYLE IMMERSION
Discover real customer personas and real scenarios. Through activities, problem-solving, and hands-on exploration, you'll build genuine empathy for the people buying Subarus. You'll learn to ask the right questions and understand why lifestyle context matters when positioning a vehicle so you can confidently explain the differences to customers.
BEHIND THE WHEEL
Every person drives each vehicle. Expert instructors walk you through what makes each one work and why Subaru engineered them the way they did. From trail drives to closed-course evasive maneuvers to highway driving, you’ll experience it all.
THE THREE DRIVES
OFF-ROAD
TrailSeeker Terrain
Off-road dirt and loose pavement. Master backcountry driving with expert instructors. Experience the engineering that makes Trailseeker a confidence-inspiring EV, even on legendary and challenging terrain.
PRECISION HANDLING
Forester Hybrid Confidence Course
Precision handling on asphalt. Try out high-performance techniques in a technical environment. Experience the engineering, features, and technology that explain why Forester Hybrid’s are so safe.
OPEN HIGHWAY
Outback Open Road
Highways and open roads. Experience why the Outback commands confidence. Discover why it’s built for real-world adventure and lifestyle.
GUIDED BY HEART
Every session reinforces Honesty, Empathy, Authenticity, Respect, and Trust. You’ll see how these values drive customer connection and loyalty in every drive and every conversation.
CHOOSE YOUR STOP
SELECT YOUR CITY
Live the Life is coming to five U.S. regions. Spaces are limited: each city welcomes up to 306 participants organized in three waves. Subaru is committed to protecting the places we love. Registering for the event closest to you helps reduce travel emissions — a small choice that adds up.
